Job Description

Assistant Manager- Integrated Marketing Communications (IMC) Brand Management background
 

Who we are

GMG is a global well-being company retailing, distributing, and manufacturing a portfolio of leading international and home-grown brands across sport, everyday goods, health and beauty, properties, and logistics sectors.

Under the ownership and management of the Baker family for over 45 years, GMG is a valued partner of choice for the world’s most successful and respected brands in the well-being sector. Working across the Middle East, North Africa, and Asia, GMG has introduced more than 120 brands across 12 countries. These include notable home-grown brands such as Sun & Sand Sports, Dropkick, Supercare Pharmacy, Farm Fresh, and Klassic, and international brands like Nike, Columbia, Converse, Timberland, Vans, Mama Sita’s, and McCain.

Job Summary

The Assistant Manager – IMC will support the IMC Manager in executing integrated marketing strategies, managing client relationships, and ensuring alignment with global brand principals. This role plays a critical part in coordinating campaigns, aligning stakeholders, and ensuring seamless execution of marketing initiatives across multiple channels.

Key Responsibilities

Client Support & Servicing

• Act as the day-to-day point of contact for assigned clients, ensuring timely and effective support.
• Assist in the planning and execution of integrated marketing campaigns aligned with client objectives and timelines.
• Coordinate with internal teams (creative, media, and strategy) to deliver campaign assets as per client expectations.
• Prepare and present campaign updates, performance reports, and insights to clients on a regular basis.

Brand Principal Coordination

• Work closely with brand principals to ensure all campaigns adhere to global brand guidelines.
• Support the approval process for creative assets, budgets, and key deliverables.
• Assist the IMC Manager in building and maintaining strong relationships with brand principal stakeholders.
• Provide detailed updates to principals on campaign progress and performance metrics.

Campaign Execution

• Collaborate with internal teams to ensure integrated execution across digital, traditional, and experiential channels.
• Monitor timelines, budgets, and deliverables to ensure smooth and timely project execution.
• Ensure consistency in brand messaging and communication across all touchpoints.

Market Research & Insights

• Conduct research on market trends, consumer behavior, and competitive activity.
• Provide actionable insights to support campaign planning and improve marketing effectiveness.

Administrative & Operational Support

• Manage campaign documentation, schedules, and meeting agendas.
• Assist in preparing client proposals, campaign reports, and presentations for brand principals.
• Track campaign KPIs and maintain detailed performance records for analysis.

Required Skills & Competencies

• Strong understanding of integrated marketing communications across digital, traditional, and experiential channels.
• Excellent organizational and project management skills.
• Strong verbal and written communication skills.
• Proficiency in Microsoft Office (Excel, PowerPoint, Word) and relevant marketing tools.

Soft Skills

• Proactive, team-oriented, and solution-focused mindset.
• Detail-oriented with the ability to manage multiple projects simultaneously.
• Adaptable and comfortable working in a fast-paced, dynamic environment.

Qualifications & Experience

• Bachelor’s degree in Marketing, Communications, Business Administration, or a related field.
• 3–5 years of experience in marketing, communications, or brand management, preferably within an agency environment.
• Experience working with global brands or brand principals is an added advanta