Job Description

• The Website Manager & SEO Lead will oversee the management, optimization, and evolution of all GEMS Education school websites and microsites, ensuring a seamless digital experience for parents, students, and stakeholders. This role will combine strategic oversight, content governance, and performance analytics to enhance visibility, engagement, and conversion across the GEMS digital ecosystem.
• You’ll be the guardian of website quality, performance, and SEO excellence — ensuring every page reflects the GEMS brand promise and drives measurable enrolment growth.
• Website Management & Optimization
• Manage and maintain the GEMS Education group and school websites, ensuring accuracy, consistency, and timely updates.
• Oversee UX/UI improvements and coordinate with design and tech teams to enhance user experience and navigation.
• Implement a content governance framework, ensuring all web content aligns with GEMS brand guidelines, tone, and compliance requirements.
• Monitor website uptime, functionality, and technical performance with IT and hosting providers.
• SEO & Performance Marketing
• Develop and execute a comprehensive SEO strategy to improve rankings, visibility, and lead generation across all GEMS schools.
• Conduct keyword research, on-page optimization, metadata management, and backlink outreach.
• Work closely with Digital Marketing to ensure alignment between SEO, SEM, and paid media efforts.
• Set and monitor KPIs including organic traffic growth, conversion rates, bounce rates, and keyword ranking performance.
• Regularly analyze data using Google Analytics, Search Console, SEMrush, and Tag Manager, producing monthly insights reports.
• Content & Conversion Optimization
• Collaborate with the Brand and Content teams to develop high-performing landing pages and lead-nurturing experiences.
• Optimize content for readability, search intent, and engagement (blogs, parent stories, press releases, etc.).
• Support campaign landing pages for enrolment and marketing campaigns with A/B testing and performance tracking.
• Collaboration & Stakeholder Management
• Partner with Marketing, Admissions, and School teams to align content updates with enrolment priorities.
• Work with external agencies on website redesigns, technical SEO, and analytics implementation.
• Train internal teams and school marketing leads on basic web management and SEO best practices.
• Analytics & Reporting
• Maintain a central web performance dashboard tracking key metrics across all GEMS websites.
• Deliver monthly and quarterly reports to senior leadership with actionable insights.
• Lead regular audits to ensure mobile optimization, accessibility, and content freshness.

Skills  Bachelor’s degree in Marketing, Communications, Digital Media, or a related field.

 5–7 years of experience in website management, SEO, and digital performance marketing (education sector experience preferred).

 Strong understanding of Google Analytics, Tag Manager, Search Console, and CMS platforms (WordPress, Sitecore, or equivalent).

 Proven ability to manage large-scale, multi-site ecosystems.

 Experience in UX, technical SEO, and website CRO (Conversion Rate Optimization).

Other Skills:  Highly analytical with strong technical understanding of SEO and web architecture.

 Exceptional attention to detail and commitment to brand consistency.

 Comfortable managing multiple stakeholders across departments and agencies.

 Strong project management and communication skills.

 Passionate about creating digital experiences that inspire trust and drive enrolment.

GEMS Education is committed to safeguarding and promoting the welfare of all of its students and staff. A UK-enhanced DBS or equivalent police check is a pre-requisite for all appointments.