Job Description
6thStreet.com is an omnichannel fashion & lifestyle destination that offers 1400+ fashion & beauty brands in the UAE, KSA, Kuwait, Oman, Bahrain & Qatar. Customers can shop the latest on-trend outfits, shoes, bags, beauty essentials and accessories from international brandssuch as Tommy Hilfiger, Calvin Klein, Hugo, Marks & Spencer’s, Dune London, Charles & Keith, Aldo, Crocs, Birkenstock, Skechers, Levi’s, Nike, Adidas, Loreal, and Inglot amongst many more. 6thStreet.com recently opened GCC’s first phygital store at Dubai Hills Mall; an innovative tech-led space which combines the best of both online & ofline shopping with online browsing & smart fitting rooms.
Role Overview:
As a Senior Product Manager – Marketing & Pre-Order Funnel, you will own and optimize the customer journey from landing to conversion. This includes marketing tech integrations, landing pages, campaign-driven funnels, product drops, and pre-order experience related feature development. You’ll work cross-functionally with product design, marketing, AI/data science team, engineering, and data teams to build impactful experiences that drive traffic, engagement, and conversion before cart.
Key Responsibilities:
- Own the marketing & pre-order funnel roadmap: Define and prioritize features and experiments to drive traffic and pre-order conversions.
- Partner closely with growth marketing on campaign integrations, personalized landing pages, A/B tests, referral features.
- Drive product discovery by deeply understanding customer behavior, using insights from analytics, heatmaps, surveys, and qualitative feedback.
- Develop pre-order and drop experiences
- Collaborate with engineering and design to define requirements, wireframes, user stories, and timelines.
- Work with data science/analytics to build and maintain dashboards, track KPIs (CTR, CVR, CAC, LTV), and iterate based on performance.
- Evaluate and implement martech tools: email/SMS integration, attribution modeling, and product recommendation systems.
- Partner with CRM and performance marketing teams to improve the top-of-funnel effectiveness and increase ROI on paid and organic efforts.
- Champion SEO/SEM, social commerce, and content-driven landing page strategies with measurable outcomes.
- Own experiments and hypothesis-driven development across the pre-order and marketing journey.
Qualifications:
- 4+ years of product management experience, ideally in consumer tech, fashion, or e-commerce.
- Strong understanding of growth funnels, conversion optimization, and performance marketing levers.
- Experience with tools like Segment, Amplitude, Braze, Google Analytics, Mixpanel, VWO/Optimizely.
- Familiarity with pre-order, drops, loyalty, waitlist, and limited-edition sales models.
- Ability to work with cross-functional stakeholders and communicate vision clearly.
- Comfort working in fast-paced, data-driven environments with agile teams.
- Bonus: Experience with Magento, headless commerce, or marketplace models.
KPIs You’ll Influence:
- Landing page conversion rate
- Pre-order conversion rate
- Bounce rate & time-on-site
- Marketing ROI
- Lead to purchase journey time
Benefits:
- Full-time role
- Company employee discounts across all brands
- Medical & health insurance
- Collaborative work environment
- Good vibes work culture.
