Job Description

Job Description

Strategic

Plan and execute all digital marketing, including SEO/SEM, marketing database, email, social media and display advertising campaigns. Build and manage the company’s social media profiles and presence, including Facebook, Instagram, LinkedIn, Google +, YouTube, Snapchat and identify additional channels that may be deemed relevant. Solid knowledge of website analytics tools (e.g., Google Analytics, Net Insight, Omniture, Web Trends) Working knowledge of ad serving tools (e.g., DART, Atlas) Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform and motivate Monitoring the performance of ongoing marketing campaigns, performing A/B and multivariate testing, and optimizing the campaigns to maximize conversions Managing and optimizing local listings for all of our stores Assessing engagement on both our company’s website and external sites In-depth knowledge of Google Analytics, Google My Business, Google Data Studio, and similar reporting platform

Operational

• Establishing goals and objectives to reach our customers through appropriate marketing channels (digital and traditional).
• Support in maintaining budget controls on the assigned marketing budget.
• Conduct monthly/quarterly budget vs spent reviews to ensure the budget is being spent and allocated effectively.
• Managing media and public relations for the Brand
• Undertaking competitor research and analysis. Conducting market research to establish customer trends and habits.
• Plan and coordinate the preparation of various marketing materials such as catalogues, seasonal and special brochures, flyers, posters, and gift items.
• Collaborate with the design department to produce promotional materials.
• Organize promotional activities and prepare (monthly, quarterly, and annual) forecasts
• Coordinate all corporate / brand events including partnership announcement, seasonal launches and promotional events.
• Assist in maintaining strong professional relationships with television, radio, and newspapers.
• Actively maintain a database of emails and phone numbers from the CRM team for PSF and retargeting campaigns. Coordinate all direct mailing and SMS activities
• Analysis of marketing data, including campaign results, conversion rates, and online traffic to improve future marketing strategies and campaigns.
  

Product Process Improvement

Lead tracking improvement mechanism, Brand partnership & completion analysis

Education

• Bachelor/master’s degree in marketing / digital media
• Excellent analytical and project management skills
  

Skills

Solid knowledge of Photoshop, Final Cut Pro or other media editing software Reporting and Analytics using different Social Media tools such as Quintly, Sprinklr, Crowd Analyzer, Facelift, Crimson Familiarity with web design and content management systems Exposure to Artificial Intelligence is plus like Chatbots, Growth Hacking, Programmatic Advertising, Interactive Content, Behavioral Retargeting etc

Experience

Solid knowledge of Photoshop, Final Cut Pro or other media editing software Reporting and Analytics using different Social Media tools such as Quintly, Sprinklr, Crowd Analyzer, Facelift, Crimson Familiarity with web design and content management systems Exposure to Artificial Intelligence is plus like Chatbots, Growth Hacking, Programmatic Advertising, Interactive Content, Behavioral Retargeting etc

About Us

Al Ghurair Investment is one of the largest diversified family business groups in the Middle East, with operations in seven distinct industry sectors: foods, resources, properties, construction, energy, mobility and ventures.

With a grassroots heritage in the United Arab Emirates spanning more six decades, Al Ghurair Investment is woven into the very fabric of the nation since 1960, as a small trading business, when pearl diving and fishing were still the mainstays of the economy.

Having fostered a proud history of innovation and entrepreneurship, today we continue to build upon our long legacy, founded on a solid commitment to excellence, trust and responsibility, all guided by a single ideal: ‘Enhancing Life.’

Today, the Al Ghurair family name is synonymous with the development of the region, and we build upon our long history of innovation and entrepreneurship through our operations in six distinct sectors including food, resources, properties, construction, energy, mobility and ventures.

Headquartered in Deira, the heart of Dubai, our diversified operations span more than 20+ countries and 7 sectors across the globe, employing approximately 28,000 people.

About The Team

Drawing on over 60 years of automotive expertise, Al Ghurair Mobility is redefining transportation across the UAE by advancing cleaner, smarter, and more connected mobility solutions. From hybrid and CNG-powered taxis to the introduction of EXEED, a high-tech automotive brand known for intelligent design, advanced safety features, and refined performance, our growing portfolio serves both business and consumer needs.